1. Costa Brazil
Role: Creative Direction and Editing
2. Flesh Beauty
Role: Creative Direction and Ideation
1. Revlon Charlie Campaign
Role: Research and Design
The re-release of Revlon’s signature fragrance Charlie required a re-designed campaign. Above are selected frames from a presentation I designed to showcase the campaign and creative direction. Originally a Keynote presentation with integrated video elements, this made up a piece of the campaign package shown to Revlon.
2. Theory Instagram Campaign
Role: Visual Research, Curation, and Brand Design
The curation of Theory’s Instagram account for the roll-out of their Fall/Winter 2018 Campaign. Documents above were selected from a presentation designed by me to visualize and pitch our creative direction to Theory. The goal was to demonstrate to their audience, the culture, diversity, and craftsmanship of the brand through inspiring visual representation. Utilizing archival and found imagery that correlates with the season’s inspirational and design themes.
Photography for a family of custom shirt makers and their storefront, The HOP NYC. I helped them remain true to their visual narrative as a friendly, local establishment who produces the highest quality custom shirts for a wide range of clientele, from television hosts to the casual walk-in customer.